You know social media content is an important part of a successful marketing strategy but you've never been quite sure how to go about it. Follow these pointers to create the kind of content that cuts through all the online noise and converts.
Had a LinkedIn profile for years but never got many clients from it?
Use these tips to optimise your LinkedIn profile so your ideal clients can recognise you're the one to help them and know how to take the next logical step with you.
Launched a website but all you got were crickets? There are 5 aspects that all websites need to get right before they can attract, retain, and convert ideal prospects into new leads and clients. Find out what they are here.
✔️ Growing an Advice, Consulting, or Coaching Business
✔️ Knowing How to Create a Marketing Strategy that Works for You
✔️ Attracting Your Ideal Clients on LinkedIn
✔️ Effective Referral Partnership Approaches
✔️ Personal Branding and Brand Voice
✔️ Content that Converts Prospects to Leads
1. YOUR POSITIONING & ONLINE PRESENCE: This is essentially the copywriting on your website, LinkedIn profile, and any other social platforms where you have a presence.
2. YOUR DISCOVERY FRAMEWORK: The process you've put together to guide prospective clients to the right decision for them (often, this is the decision to work with you).
3. YOUR LEAD GENERATION: The systems you've established for both reaching out to and attracting prospective clients.
4. YOUR CONTENT: The valuable, educational, and entertaining content you're posting on your social platforms to catch the right eyes and attract them into your world.
5️. YOUR REFERRAL PARTNERSHIPS: The systems you have in place for finding great potential sources of referrals and for nurturing them so you stay top-of-mind.
Together, we create systems to align these 5 aspects in your business so you can attract more of your ideal clients more easily – and have fun in the process!
If you want to attract the number of new clients you have capacity to serve each month without burning money on paid-ad campaigns that you're never sure will work or not — I'll show you my organic marketing systems and strategies to bring you an additional 3 (or more) high-value clients every month.
➤ Do you truly want to make an impact with your work?
➤ Does educating others about what you do really matter to you?
➤ Is this work part of your purpose and your legacy?
As an adviser, consultant, or coach, your main source of leads is likely to be referrals from your networks and current clients.
You’d love to grow your business but you’re missing that steady, reliable flow of leads that would allow you to accelerate growth and put you on a faster track to achieving your wealth goals.
You know there’s untapped potential through digital marketing, but you’re not sure where to start.
If you truly care about helping a community of people with your systems, strategies, and advice — and you're prepared to offer value first and educate people up front — let's create your marketing strategy together.
➤ WHAT I OFFER
✔️A proven way to attract an additional 3 (or more) ideal clients monthly
✔️Systems that deliver an ROI on your marketing budget
✔️A growth-marketing formula that accelerates your business to the next level
➤ BUT DON’T JUST TAKE MY WORD FOR IT
🗨️ "We had our first engagement within our first handful of days. We had somebody respond almost immediately and said 'yeah actually I need some help with strategy and so forth' and pretty much we were engaged to do some work with them within the first couple of weeks." — Andrew Mattner, Altitude Advisory, Adelaide
🗨️ "I was surprised at how many hits we were getting every day my goodness me. I was a bit taken aback. I already have out of that campaign two new clients. It's been repeat business. So, I'm thrilled about that. I've also picked up a larger licensee ... That is just knocking the ball out of the park." — Allison Hays, Paperwork Magic, Brisbane
I've just completed the Bonsai Lead Generation Program with Celia and it was a vital component of my digital marketing growth strategy.
Celia is incredibly helpful as a coach and always fantastic to deal with. When introducing new digital marketing approaches there are natural fears and a desire to market yourself in a way that is new but still 'you'. She provided insights and guidance along the way to ensure this was always the case.
I highly recommend Celia and the Bonsai Digital Marketing programs to any firm seeking to progress their digital marketing lead generation approaches.
Hi Celia. Thank you for your recent guidance in structuring targeted leads through LinkedIn and much more.
Your service went beyond my expectations, it was a pleasure working with you.
Celia has been fantastic in helping me to clarify who my ideal client is, what changes I needed to adopt and how to speak to them directly online with a layered EQ marketing approach.
It makes a ton of sense to do this work first, rather than looking for a quick fix via a pretty marketing campaign.
She is very down to Earth and someone I have enjoyed working with. I have been telling everyone about her!
Charles Blake • Managing Director, You Exponential
"The real results were actual clients engaging and coming on board. And then even a pipeline. Funnily enough you get some surprises, so even connecting with others in the industry that I hadn't thought of that could be complementary to my business model."