When it comes to marketing a small or medium-size business, it can be pretty damn hard to get it right at first.
First problem? All the options. Content creation, paid ads, multiple social platforms, conversion copywriting, SEO copywriting, email marketing, podcasts, webinars, blogs, e-books, radio, TV, old-school media publications – the list goes on and on.
Which do you go with first? How do you go about it? What if you're not sure how to put yourself / your business out there? What "works"?
Before long, you're wondering if you have to be an actual marketing expert to get any of this stuff to yield results. And who has time for that? After all, you've got a business to run and clients to serve.
Second problem. You hire someone to help you with it all – and the results are underwhelming. And no one can give you any real insight as to why.
The big issue with so many outsourced marketing agencies is they're all caught up in the tactics:
・ Flashy websites with no strategy for converting prospects to leads
・ Hope-and-pray paid ad campaigns with no proper foundations to guarantee that they'll work
・ Content calendars that litter your social feeds with generic unremarkable content that doesn't catch anyone's attention – let alone your ideal clients'
What's the missing piece?
A marketing strategist. Someone who understands you, your business, and your ideal clients just as well as you do – but who also understands what makes people tick when it comes to marketing – and how to advise you and your team what to do to get it humming like a well-oiled machine.
Someone with a business-owner mentality who's not just going to phone it in on your content or paid ads, take their pay cheque, and hope for the best.
Someone who lives and breathes marketing and has designed their own system specifically to work for businesses like yours.
Working with me feels like having a Virtual CMO – a Chief Marketing Officer who knows your business as well as you do, and your marketing strategy even better.
You get total clarity on why your past marketing activity hasn't yielded the results you wanted – what will, how, and why.
You get the benefit of a marketing strategy tailored for your business without the big commitment of employing a marketing coordinator or CMO full time.
If you think this is the kind of clarity you need, let's have a conversation.
I'm Celia — your Marketing Strategist